{"id":1333,"date":"2022-10-14T15:58:49","date_gmt":"2022-10-14T15:58:49","guid":{"rendered":"https:\/\/avadawebsites.wpengine.com\/business\/?post_type=avada_portfolio&#038;p=1333"},"modified":"2025-07-23T07:32:49","modified_gmt":"2025-07-23T03:32:49","slug":"big-investment-project","status":"publish","type":"avada_portfolio","link":"https:\/\/vqhse.com\/?avada_portfolio=big-investment-project","title":{"rendered":"Behavioral Safety &#038; Culture Transformation"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_5_6 5_6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.304%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.304%;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><b>Client Profile<\/b>: A large, multi-site petrochemical company. The company had a low Lost Time Injury (LTI) rate but was experiencing a high number of minor injuries, property damage incidents, and near misses, indicating a poor underlying safety culture.<\/p>\n<p><b>The Strategic Challenge<\/b>: The company&#8217;s safety performance had plateaued. Their safety system was procedure-heavy, but incidents were still being caused by at-risk behaviors. A deep-seated &#8220;us vs. them&#8221; mentality existed between management and the shop floor, and a punitive approach to safety violations meant that near misses and minor incidents were often hidden, preventing organizational learning. The goal was to transition from a compliance-driven culture to a proactive, interdependent safety culture.<\/p>\n<p><b>VQHSE Approach<\/b>: Engaged as a long-term consulting partner to design and facilitate a comprehensive culture change program<\/p>\n<p><u><i>Phase 1<\/i><\/u>: Diagnostic &amp; Baseline Measurement: Diagnostic phase to understand the existing culture inclusive o<\/p>\n<\/div><ul style=\"--awb-size:17px;--awb-item-padding-top:20px;--awb-item-padding-bottom:20px;--awb-item-padding-left:20px;--awb-odd-row-bgcolor:hsla(var(--awb-color5-h),var(--awb-color5-s),var(--awb-color5-l),calc(var(--awb-color5-a) - 95%));--awb-iconcolor:var(--awb-color5);--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;--awb-circlecolor:var(--awb-color1);--awb-circle-yes-font-size:14.96px;\" class=\"fusion-checklist fusion-checklist-1 type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-business-angle-right-solid\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>An anonymous, site-wide Safety Perception Survey based on the Bradley Curve model.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-business-angle-right-solid\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Confidential focus group discussions with a cross-section of the workforce, from operators to senior managers.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-business-angle-right-solid\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>A &#8220;Workplace-as-Imagined vs. Workplace-as-Done&#8221; analysis, comparing written procedures to actual work practices observed on the floor.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-business-angle-right-solid\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>The results were compiled into a detailed diagnostic report that provided a clear, data-driven baseline of their cultural maturity.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-2\"><p><u><i>Phase 2<\/i><\/u>: Leadership Alignment &amp; Commitment: We conducted a powerful, two-day &#8220;Visible Felt Leadership&#8221; workshop for the entire senior leadership team. This was not a standard safety training course; it was an immersive session focused on the psychology of risk, the principles of organizational culture, and the specific leadership behaviors that build trust and psychological safety. Each leader developed a personal, public commitment to safety leadership.<\/p>\n<p><u><i>Phase 3<\/i><\/u>: Designing &amp; Implementing a BBS Program: We worked with a &#8220;Design Team&#8221; of managers, supervisors, and frontline workers to create a bespoke Behavior-Based Safety (BBS) program. This was not an off-the-shelf product.<\/p>\n<ul>\n<li><span style=\"letter-spacing: -0.255px; background-color: rgba(0, 0, 0, 0);\">The team identified a short list of critical, observable safe (and at-risk) behaviors specific to their operations.<\/span><\/li>\n<li><span style=\"letter-spacing: -0.255px; background-color: rgba(0, 0, 0, 0);\">We trained a cohort of volunteer employees from the shop floor to be peer-to-peer safety observers. The training focused on how to conduct brief, non-confrontational observations and provide immediate, positive or constructive feedback.<\/span><\/li>\n<li><span style=\"letter-spacing: -0.255px; background-color: rgba(0, 0, 0, 0);\">The program was designed to be non-punitive, with all data collected being anonymous and used only for identifying trends and system weaknesses, not for disciplining individuals.<\/span><\/li>\n<\/ul>\n<p><u>Phase 4<\/u>: Sustaining &amp; Embedding: We provided ongoing coaching and support. We helped establish a BBS Steering Committee to review the observation data, identify trends (e.g., a high number of at-risk behaviors related to manual handling in a specific department), and address the systemic barriers that were driving those behaviors (e.g., poor workstation design).<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion-flex-column\" style=\"--awb-z-index:1;--awb-padding-top:60px;--awb-padding-right:30px;--awb-padding-bottom:60px;--awb-padding-left:30px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-radius:0px 0px 0px 25px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:28%;--awb-margin-top-large:60px;--awb-spacing-right-large:6.8571428571429%;--awb-margin-bottom-large:60px;--awb-spacing-left-large:6.8571428571429%;--awb-width-medium:28%;--awb-order-medium:0;--awb-spacing-right-medium:6.8571428571429%;--awb-spacing-left-medium:6.8571428571429%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:0px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon awb-business-relations circle-yes\" style=\"--awb-iconcolor:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-circlecolor-hover:var(--awb-color5);--awb-circlebordercolor:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 80%));--awb-circlebordercolor-hover:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 80%));--awb-circlebordersize:8px;--awb-font-size:56px;--awb-width:135px;--awb-height:135px;--awb-line-height:119px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:30px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-five\" style=\"--awb-margin-bottom:10px;\"><h5 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">Leadership Alignment &amp; Commitment<\/h5><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-margin-bottom:0px;\"><p>Set vitae pharetra auctor dui mattiy sed interdum<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion-flex-column\" style=\"--awb-z-index:1;--awb-padding-top:60px;--awb-padding-right:30px;--awb-padding-bottom:60px;--awb-padding-left:30px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-radius:0px 0px 0px 25px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:28%;--awb-margin-top-large:60px;--awb-spacing-right-large:6.8571428571429%;--awb-margin-bottom-large:60px;--awb-spacing-left-large:6.8571428571429%;--awb-width-medium:28%;--awb-order-medium:0;--awb-spacing-right-medium:6.8571428571429%;--awb-spacing-left-medium:6.8571428571429%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:0px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon awb-business-history circle-yes\" style=\"--awb-iconcolor:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-circlecolor-hover:var(--awb-color5);--awb-circlebordercolor:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 80%));--awb-circlebordercolor-hover:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 80%));--awb-circlebordersize:8px;--awb-font-size:56px;--awb-width:135px;--awb-height:135px;--awb-line-height:119px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:30px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-five\" style=\"--awb-margin-bottom:10px;\"><h5 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">Designing &amp; Implementing<\/h5><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-margin-bottom:0px;\"><p>Set vitae pharetra auctor dui mattiy sed interdum<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion-flex-column\" style=\"--awb-z-index:1;--awb-padding-top:60px;--awb-padding-right:30px;--awb-padding-bottom:60px;--awb-padding-left:30px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-radius:0px 0px 0px 25px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:28%;--awb-margin-top-large:60px;--awb-spacing-right-large:6.8571428571429%;--awb-margin-bottom-large:60px;--awb-spacing-left-large:6.8571428571429%;--awb-width-medium:28%;--awb-order-medium:0;--awb-spacing-right-medium:6.8571428571429%;--awb-spacing-left-medium:6.8571428571429%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-3 fb-icon-element fontawesome-icon awb-business-top-rated circle-yes\" style=\"--awb-iconcolor:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-circlecolor-hover:var(--awb-color5);--awb-circlebordercolor:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 80%));--awb-circlebordercolor-hover:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 80%));--awb-circlebordersize:8px;--awb-font-size:56px;--awb-width:135px;--awb-height:135px;--awb-line-height:119px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:30px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-five\" style=\"--awb-margin-bottom:10px;\"><h5 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">Sustaining<\/h5><\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-margin-bottom:0px;\"><p>Set vitae pharetra auctor dui mattiy sed interdum<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_5_6 5_6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.304%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.304%;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\"><p><b>Quantifiable Business Benefit<\/b>: The program had a profound cultural impact. Within the first year, the number of proactive safety conversations logged by the BBS observers exceeded 5,000. The data from these observations allowed the company to focus their improvement efforts with precision. They re-designed two packaging lines based on feedback, eliminating over 60% of the manual handling risks in that area. The trust built through the non-punitive program led to a 400% increase in the reporting of near misses. This wealth of proactive data, combined with engaged leadership, resulted in the company achieving a 75% reduction in their Total Recordable Injury Rate (TRIR) over a three-year period.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-padding-bottom:20px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"awb-gallery-wrapper awb-gallery-wrapper-1 button-span-no\" style=\"--more-btn-alignment:center;\"><div style=\"margin:-10px;--awb-bordersize:0px;--awb-border-radius:10px;--awb-caption-title-color:var(--awb-color1);--awb-caption-title-size:20px;--awb-caption-overlay-color:var(--awb-color8);--awb-caption-margin-top:20px;--awb-caption-margin-left:20px;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-2 fusion-columns-total-2 fusion-gallery-layout-grid fusion-gallery-1\"><div style=\"padding:10px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomout\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/vqhse.com\/wp-content\/uploads\/2025\/07\/seo-galaxy-R10-3wYGgEE-unsplash1.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/vqhse.com\/wp-content\/uploads\/2025\/07\/seo-galaxy-R10-3wYGgEE-unsplash1.jpg\" data-orig-src=\"https:\/\/vqhse.com\/wp-content\/uploads\/2025\/07\/seo-galaxy-R10-3wYGgEE-unsplash1.jpg\" width=\"640\" height=\"427\" alt=\"\" title=\"seo-galaxy-R10-3wYGgEE-unsplash(1)\" aria-label=\"seo-galaxy-R10-3wYGgEE-unsplash(1)\" class=\"lazyload img-responsive wp-image-3564\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27640%27%20height%3D%27427%27%20viewBox%3D%270%200%20640%20427%27%3E%3Crect%20width%3D%27640%27%20height%3D%27427%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/vqhse.com\/wp-content\/uploads\/2025\/07\/seo-galaxy-R10-3wYGgEE-unsplash1-200x133.jpg 200w, https:\/\/vqhse.com\/wp-content\/uploads\/2025\/07\/seo-galaxy-R10-3wYGgEE-unsplash1-400x267.jpg 400w, https:\/\/vqhse.com\/wp-content\/uploads\/2025\/07\/seo-galaxy-R10-3wYGgEE-unsplash1-600x400.jpg 600w, https:\/\/vqhse.com\/wp-content\/uploads\/2025\/07\/seo-galaxy-R10-3wYGgEE-unsplash1.jpg 640w\" data-sizes=\"auto\" data-orig-sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 655px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div style=\"padding:10px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomout\"><div class=\"fusion-gallery-image\"><a 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https:\/\/vqhse.com\/wp-content\/uploads\/2025\/07\/seo-galaxy-zZ7J5qri6qY-unsplash-400x267.jpg 400w, https:\/\/vqhse.com\/wp-content\/uploads\/2025\/07\/seo-galaxy-zZ7J5qri6qY-unsplash-600x400.jpg 600w, https:\/\/vqhse.com\/wp-content\/uploads\/2025\/07\/seo-galaxy-zZ7J5qri6qY-unsplash.jpg 640w\" data-sizes=\"auto\" data-orig-sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 655px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Driving success to your business<\/h3><\/div><div class=\"fusion-text fusion-text-7\"><p>Quisque volutpat condimentum velit. Class aptent taciti sociosqu\u00a0 litora torquent per conubia nostra, per inceptos himenaeos. Nam nec ante. Sed lacinia, urna non tincidunt mattis, tortor neque adipiscing diam, a cursus ipsum ante quis turpis. Nulla facilisi. Ut fringilla. Susp endisse potenti. Nunc feugiat mi a tellus consequat imperdiet. Vestibulum sapien. Proin quam. Etiam ultrices. 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